Dick Smith Cover Letter Essay Example for Free

Dick Smith Cover Letter Essay Please accept my enthusiastic application for the Retail salesperson. As soon as I saw your advertisement on Trademe.com, I knew I was the perfect candidate for the position. I believe my experience of encountering lots of different types of people from all of the activities i have joined before will be very helpful and useable for the position as i am a very patient person. Besides, i am not entering school until term 1 of 2015 because I just arrived here 3 weeks ago and was advised to start school only on term 1 of 2015 since term 4 of 2014 is ending soon. So i will be able to work whenever needed and i will be able to help out in any way. Also, it is only a few minutes away from my house so that won’t be a problem. My passion about getting more experience about working and gaining knowledge about technologies would make me an excellent position for the retail salesperson. I have participated in lots of sports activities such as Karate, which i am in a brown-black belt now which is the one last stage before the black belt, got gold in kumite category in regionals and silver in kata category. Also been in the school Volleyball team and participated at Regionals, school Athlete (track and field) and managed to get silver at regionals, also a Dancer and got champions in competitions with my crew several times. Also do Rhythmic Gymnastics and Artistic Gymnastic and got 5th placing in Rhythmic Gymnastic Malaysia Nationals senior category 2014. Lastly, i also join Cheerleading and was the captain of my team back in Malaysia and managed to get champions at inter school competition during my first year of leading. By joining all sorts of activities from all different ages ranging from youngsters to elderly, I have became a confident person and a much better person. I am also the type of person that loves to keep everything in order and tidy so i can ensure the place would always be tidy.  Since i was a kid, I was a natural leader of a certain group. I was also a school prefect for several times and i will always take care of my responsibly. By becoming a leader, i learned to gain confidence in speaking to groups. I have also been told that I have an approachable attitude and i myself know that cause I smile a lot and be friendly. I have an average understanding of the general knowledge and interests of technologies. Also encountered lot of different type of people from all the activities i have joined before. I therefore know what sorts of attitude and types of people there are and can easily handle and talk to them. I have the skill to be able to talk in multiple languages. Such as Mandarin, and Malay. So i am pretty sure that may be an advantage as they are quite some Chinese’s here. I have been always been the problem solver between my friends and my all my teams in whatever the situation is since i have a very high patience. I am not schooling until 2015 so i will be free and be prepared to work on weekend/holiday shifts and to be able to work on odd occasion when needed. have enclosed my resume, thank you for taking you time to read this resume of mine and also Thank you so much for your time and consideration.

Relevant Concept Of Celebrity Endorsements Marketing Essay

Relevant Concept Of Celebrity Endorsements Marketing Essay Introduction In the introduction this research paper will be providing an insight about the research area. It would begin by briefly discussing the background and relevant concept of celebrity endorsements and how it affects the consumer pre-purchasing behavior. 1.1  Ã‚  Ã‚  Ã‚  Ã‚   Background Advertisement came into existence in early 18th Century. Since then the concept started playing an active role in the development of the society in the early 1930s.Most of the celebrity back then used their status in society to promote product, service or charity. These celebrities performed stage shows; modeling, sports activities and most of them were from movie industry (Kambitsis, Harahousouy, Theodorakis and Chatzibeis, 2002). In the early 19th century, worlds first celebrity endorser Lillie Langtry (British actress) appeared in the advertisement for pear soap. It marked the beginning of the brand representation by endorsers. These endorsers according to the Tellis (1998) can be divided into three major groups experts, lay endorsers and celebrities. Here experts are those people who know about the product and they have limited knowledge about the product which they have assembled during study, training or experiences. Such an instance can be shown in advertisement where dentist for toothpaste advert or nutritionists for healthy food items as both of them are able to provide an expert opinion about the product. Secondly lay endorsers are people who may be real or fictional, which resembles to the target groups and can be quite effective to provide message. Thirdly comes celebrity endorser who can be defined as the people who enjoys public recognition and who uses this on the behalf of a consumer good by appealing with it in an advertisement (McCracken, 1989, p.310). Celebrity endorsements are used for advertisement just because they can create an appeal and can increase its attractiveness for the viewers and consumers. For example Michael Jordan acted in advertisement for Nike; David Beckham for Gillette and newly made football cup advert of coca cola where Roger Millas celebrates wonderful world of football goals. According to Ohanian (1999) both theory and practice proves that the use of super stars in advertisements generates a lot of publicity as well as draws the attention of public. Most of the companies try to utilise the already made image of the celebrities to attract more customer base and increase their loyalty. As in this highly competitive business environment brand loyalty has become the utmost important for success. Companies use celebrities endorsement in the advertisements so that they are able to associate with celebrity and are able to cash there image for a long period of time. It is said that, If the consumers are able to see the link between the celebrity and the product then the endorsements can be highly effective (Hsu and McDonald, 2002). It is believed that attractive endorsers can be highly affective while promoting products and can be used to enhance consumers attractiveness. Attractive people have greater influences on the consumers compared to unattractive people (Till and Busler, 1998). Till (1998) states companies used celebrity endorsers either sporadically or opportunistically at the whim of the client or the agency. Paying back for the investments in the celebrity endorsement usually comes from using the celebrity regularly over time. The reputation strengthens the associative link for those consumers who were already aware of the celebrity endorsement. It also increases the pole of consumers who begins to make themselves aware of the link between the brand and the celebrity. Some marketers change celebrity endorsers very frequently which weakens the benefit expected to be derived from the endorser. Such as Nikes consistent use of Michael Jordon has encouraged customers to think about Nike when thinking about Jordon and vice versa these have shown that Nike and Jordon have become a part of each others association similarly association of the Nike and Tiger woods have made same impact as whenever customers think of golf products they think of the Tiger woods and its endorsed Nike product. McCracken (1989) proposed the hypothesis that endorsers are more effective when there is a fit between the endorser and the endorsed product. Byrne et al (2003, p.289) states celebrity can help the brand to rebuilt and even create a new identity with new dimensions. Celebrity endorsement boosts brands attractiveness among the consumers and saves valuable time in terms of creating the credibility. When consumers see a credible celebrity endorsing a product they think the company has to be good and reputed. The major job for the company is to choose the right kind of the celebrity for the endorsement and its the job of the advertisers within the company to match the companys image or product with the personality of the celebrity and characteristics of the target market to establish effective message and mass expectance. According to the Shimp (2003) two general attributes which are important when determining the effectiveness of the endorsers as well as the communications effectiveness are credibility and attractiveness. The first attribute concerns endorsers quality of being believable or trustworthy and the achievements and skills of the celebrity which could correlate with the brand image. The latter attribute refers to the celebrities ability to appeal, attract and engage large consumer base on the basis of their attractiveness. A good example of these would be golf star Tiger Woods whose scandalous image resulted in his ruining his credibility among the consumers which lead to his sponsors (ATT, Gillette, Tag Heuer and Accenture) dropping his advertisements and Anna Kournikova who although has never won any pro-level tournament but was still used by Swiss watch maker Omega to endorse their products because of her international reputation and appealing looks. Purpose and research questions Many of the previous studies on the celebrity endorsement have been focused on how celebrity endorsements influence consumer behavior. But there has been less consideration on the empirical   research on celebrity endorsement specifically on sport celebrity endorsements and in what manner do they use celebrity and how do they addresses the future returns on the investments in celebrities. The lack of proper research in this area inspires the present dissertation. So the main aim of this research would be to gain deeper understanding of the celebrity endorsement and how it influences the consumers behavior specifically in sports industry. To be able to achieve that following question were formulated: 1. Why does sports industry uses celebrity endorsements for promotional strategy? 2. How does celebrity endorsement affect the consumer behavior in sports industry? 3. How does company select the celebrity? 4. How effective are celebrity endorsement for sports industry? Demarcations This topic falls into the very broad area. Limits of both time and resources have led this research to focus on the very specific questions. Therefore the research paper will concentrate specifically on sports industry and will analyses the prominent companies in the field.   Furthermore there are several viewpoints which could be adapted in the research of the celebrity endorsement. There is consumers view point as they are affected by celebrity endorsement and then there is a companys point of view as they use celebrity endorsement as there promotional strategy. The research is done by keeping in mind that both points of views are highly important in understanding the consumer behavior as well as companys approach in promoting celebrity endorsement. Literature review This section of the research paper would be discussing what has already been done by other authors on the topic and their conclusion about the effect on consumer pre-purchasing decisions. Celebrity image is one of the major concerns for the endorser. Whichever company is endorsing celebrity the major issue they have to see is the compatibility between the celebrities and their brand. Advertising companies look for celebrities who compete and maintain an image (Kambitsis et al, 2002). Mostly companies are looking for the some basic properties such as likeability, expertise, trustworthiness and similarity thats what makes celebrity endorser to become a source of persuasive information and this creates a sense of certainty .Physical attractiveness of the endorser is also considerable and can be highly effective in producing an effective message. Acceptance of a message by a receiver could be influenced by celebrity endorsers as believable sources of information about a product or a firm (Amos et al, 2008). The use of celebrity endorsers to support products is explained by balance theory principles too. According to theory, successful companies establish an emotional rela tion between the observer and the endorser and a relation between endorser and brand too (Mowen, 2000). One of the important issue which arises here is whether there is a link between the consumers purchasing intention and celebrity endorsement. Many researchers have concluded that they have observed that many customers will pay a premium price for the product which have been endorsed by celebrities then product which have not been endorsed by celebrity. But the consumer should be able to see associations between the product and endorser as well as his/her intentions and purpose with the endorsers. The question that arises here is how does consumer associates itself with the celebrity endorser, to make a connection and association. It can be simply identified as most of the   companies choose an endorser who uses the product and where the use of the product is reflected due to endorsers professional expertise (Daneshvary and schwer, 2002). An athlete endorser such as David Beckham endorses football shoe then association can be seen but if he endorses golf products or racing car then customer will not be able to identify association. Therefore companies have to be very careful while associating with brand and product with the endorser so that they are able to utilize endorsers capabilities according to their need. Celebrity endorsement based on attractiveness is common among everyday consumers which, most of the time, effect consumers positively. Michael Jordon is an example of an attractive endorser but his effectiveness is likely greater when endorsing to this athletic ability is more rather than the products which are not relate to athletic performances. Consumers often have the positive effect towards the product and the celebrity despite the fact it is well known that the endorser earned a lot when promoting a product. (Cronley et al., 1999) Its more effective to use celebrity endorsement constantly to increase the strength of the link between the celebrity and the endorsed brand. Its also more effective to use celebrity who is not associated with another product (Till, 1998). When a Celebrity endorses only one or two products it is significantly more trustworthy than a celebrity who endorses even more products (Tripp at al., 1994). Celebrity endorsement can have both positive and negative effect on companys image e.g., many celebrities who switch their endorsement to the rival brands increase the risk of negative impact and confusion among the consumers. Pros and cons of celebrity endorsement Erdrogen (1999) states that academic findings and company reports safely argues that celebrity endorsers are more effective than non celebrity endorsers   when it comes to generate all desirable outcomes (attitudes towards advertisings and endorsed brands, intension to purchase and actual sales). Companies mostly utilize celebrities whose public image and personality match with product and the target audience and who have not endorsed previously. It has been clearly understood by the advertisers that celebrity endorsement has the significant potential to increase the recognition of the product and the brand. The increasing competition and new product increase in the market have made companies and marketers to use attention creating media stars to assist product marketing (Erdogan, 1999). With recent technology such as remote controlled televisions, video controlled systems, internet and satellite television, the power over programmed advertisements have increased and has made advertising more challenging. These threats with increased products, competition and technology development can be eased by the use of the celebrity endorsements as celebrity presence in the advertisement tend to   make impact on consumers reaction toward the advertisement and can help making advertising stand out from the clutter(Erdogan, 1999). Advertisers use celebrity to develop the communication between the consumers and the brand by cutting down excessive noise in the communication process. Some of the most complicated problem with the global marketing is to enter foreign countries due to cultural roadblocks such as time space, language relationships, a powerful risk, masculinity, femininity. And to overcome this problem companies hire local celebrities as they are powerful means to enter the foreign market. It makes it easier for companies to make the local people understand and associate the product with them. But it can also bring too many risks as well mostly because celebrities loss of credibility due to the frequently changes in endorsements or if celebrity drops in popularity. Therefore celebrity endorsement is a creative as well as risky tool for the companies. The whole process of celebrity endorsements needs a proper strategic plan before risking their investment.   Celebrity Endorsers Effect on consumers attitude Marketers and advertisers are particularly interested in consumers attitudes towards advertisements and brands. They always need to be aware of how sensitive consumers are about the adverts and brands. And they should know how do consumers start liking the product and consider it. It very much depends upon the consumers attitude towards certain product or brand or celebrity endorser. An attitude shows whether we like something or not. Attitudes have three basic components: affective, cognitive and behavioral. Affective component is related to our liking or feelings about an object. Cognitive is referred to beliefs about an object and behavioral component regards actions we take about that object (Severin and Tankard, 2001). Attitude towards advertisement is defined as a learned tendency to respond in a consistently desirable or undesirable approach toward advertisement in general (Haghirian, 2004). Determinants of advertisement consist of attitude towards the advertiser, assessment o f the advertising execution itself, the mood evoked by advertising and the extent to which the advertising affect viewers encouragement. A successful advertisement in one country or region is not necessary it will be successful in other parts of the world as what makes advertisement impressive will change noticeably in cross-culturally. Many researchers have concluded that the use of the celebrity endorsement in advertising creates constructive impact on attitudes of the consumer towards products and brands with which they are associated. Agarwal and Malhotra (2005) have defined brand attitude as consumers general evaluative judgment of a brand based on brand beliefs. Such beliefs concern product-related attributes, like practical and experimental benefits. A successful endorser is able to enhance intentions and preferences towards brands directly or indirectly. An endorser who has major source factors of credibility (like expertise, trustworthiness and effectiveness) is able to imp ress purchase intentions of the consumer considerably (Liu et al, 2007). Information from a credible source can impress ideas, attitudes and behaviour through a process called internalization(Belch and Belch, 1993).   Internalization occurs when the receiver is motivated to have an issue. The receiver learns and accepts the idea of the credible spokesperson, since he supposes that information of this person represents an accurate position on the issue. Therefore, if such spokesperson who is known to be an expert endorses a product, consumers will more probably have a desirable idea about that advertisement and brand and they will consider it in their shopping list the next time they go shopping. Researchers have used the identification process of social influence in order to explain the effectiveness of celebrity endorsers (Basil, 1996). This theory suggests that if an individual identifies with another individual, then he is more likely to accept an attitude or behavior of that individual or a group. The internalization process of social influence occurs when an individual accepts influence because the induced behavior is congruent with his value system. An individual accepts the influence, since it provides a solution to a problem (Daneshvary and Schwer, 2000) A successful endorser strategy can enhance the level of consumers recalling towards product information, reinforces consumers recognition to endorsed brands, positively influences consumers attitude to low-involved products and even enhance consumers purchase intention and preference towards brands (Liu et al, 2007) Celebrity endorsement and its involvement sports industry Sports industry is becoming the vital revenue generator in world economy and it is mainly due to increase in the broadcast coverage of important sporting events like Olympics, World Cup football, UEFA Cup, Wimbledon, US Open, Australian Open, French Open, Formula 1 racing, World Athletic meet, NBA and Basketball championship .Due to increase coverage sports persons have started becoming celebrities as more and more people know them and consider them as their idols. Sports celebrities have become major spectacles of todays media culture. Sports celebrities have been looked upon as role models from the todays young generation.   Most of the sports companies (Adidas, Nike, Wilson, Puma, Slazenger, Stiga, Dunlop and Yonex ) which have international recognition wants to have an international sport celebrity which is recognised by the most of their consumers and has enough credibility and attractiveness to appeal to large customer base. Due to which, Celebrity endorsements in the sport i ndustry continues to grow both in number and value. Certain athletes are utilized by brands as endorsers of their products because of the celebrity status gained by these athletes as a result of their success in their chosen sports. Most models of celebrity endorser effectiveness proposed by previous researchers have been based upon two basic models: the Source Credibility Model (Hovland, Janis, Kelley, 1953; Hovland Weiss, 1951) and the Source Attractiveness Model (McGuire, 1968). The Source Credibility Model significances that the effectiveness of the message is largely determined by the expertise and trustworthiness of the celebrity endorser, which offers explanations for why certain athlete endorsers such as highly successful mens tennis professionals Andre Agassi, Rafael Nadal, and Roger Federer could easily represent any brand of tennis equipment. In a different vein, the Source Attractiveness Model significances that similarity, familiarity, and liking of celebrity endorsers primarily determine their effectiveness, which attempts to explain why some athletes such as Manning, Woods, and racecar driver Dale Earnhardt Jr. can endorse brands in many different product categories. A general measure of physica l attractiveness has often been used to assess celebrity endorser effectiveness, assuming what is beautiful is good (Dion, Berscheid, Walster, 1972). However, mixed findings suggest that caution should be exercised in basing endorsement decisions on this model alone, since consumers perceive physical attractiveness differently. The Product Matchup Hypothesis (Forkan, 1980; Kahle Homer, 1985; Kamins, 1989; Kamins, 1990) emphasizes the need for a matchup, also referred to as congruency or fit, between the celebrity and the product. For example, the fit between Woods and Nike Golf is undeniable. However, according to sport marketing consultant Marc Cagins, Woods has failed as an endorser for Buick because of a lack of fit: People always shook their head as to why he did the deal anyway with Buick. If hes going to do a deal with GM, you would have thought Cadillac more than Buick (Thomaselli, 2008, p. 28).Research based on attractiveness matchup and expertise matchup has supported the hypothesis that celebrity/product fit remains critical to endorsement success. Kamins (1990) tested the matchup hypothesis based on attractiveness and found that the physical attractiveness of a source only mattered when an attractive source was paired with an attractiveness-related product, resulting in increased perceived source credibility and attitude toward the advertisement. Current examples would include the female tennis professionals and sisters Serena and Venus Williams Avon cosmetics campaign and the European mens soccer star Thierry Henry/Woods/Federer Gillette campaign. In a study examining the impact of gender and physical attractiveness on responses to motorsports sponsorships (Roy, Stewart, Goss, 2003), attractiveness played a greater role for female drivers than for male drivers, with the more attractive female drivers perceived as possessing greater expertise with products such as shampoo, tanning products, and dietary products. However, Bower and Landreth (2001) found that highly attractive models were not more effective than normally attractive models for problem-solving, attractiveness-related products and attributed these results to the premise that consumers perceive highly attractive models to have never faced an attractiveness-related problem and therefore have little expertise using these products. To illustrate, this premise would suggest that the current campaign utilizing female tennis star Serena Williams for ProActiv acne medication would be unsuccessful. However, a moderately attractive model may be more likely to be perceived to have faced an attractiveness-related problem and overcome it using the advertised product, fully illustrating the premise that the expertise of the source is more important than the attractiveness of the source.   Chapter 3 Methodology Research can be defined as the search for information or as any organized investigation to establish facts. There are two main types of research methods: quantitative and qualitative. Quantitative study uses numerical data to test hypothesis under investigation, which is flexible and objective. Qualitative study uses softer approach to look at perceptions and insights of people based on few samples but in great depth (Silverman, 2006) In quantitative research usually numerical data is collected through surveys.  So that they are able to observe surveys and develop it into the meaningful results. In quantitative research it is important to collect large sample to develop fairly accurate results, small the sample less chances to develop proper results. Qualitative Research Qualitative research helps in developing more meaningful complex researches. It has been characterized into four main approaches: they are observation, record, interpretation and conclusion. In qualitative research data is collected by focus groups or by interviews and then the data is observed thoroughly. Once observed data is collected or recorded in meaningful way so that it is able to be interpreted into understandable form. Then finally conclusion is constructed in a suitable way. Observational study has been criticized to be unreliable and subjective depending on observers understanding of the data. This form of research would be more appropriate at preliminary phase of research (Silverman, 2006). Researcher also uses other approaches to investigates, it is mostly done by reading of various materials on the subject to develop and recognize relevant information. This method of research is less common among qualitative research. Most common method among qualitative research is interviews and focus groups (Silverman, 2006). In interviews, participants respond to questions asked by researcher to investigate their understanding of the subject and allows respondent to elaborate further with his or her ideas and feelings. Focus group method is a more costly approach to carry out than methods mentioned, but often criticized for limited sample size which may not be representative of the population under investigation (Silverman, 2006) Research Method The purpose of this research seeks to investigate the insight and opinions of the consumers over the celebrity endorse and does it really affect the consumer behaviour during the purchasing. To support my research and to understand the consumer behaviour in depth survey will be conducted where common people/consumer from all walks of life and will be collected and interpreted into meaningful results and conclusion.   To understand the subject in the perception of the company interviews will be conducted with the people, who have understanding of the market and know how companies generate profits from the celebrity endorsement and what they make of celebrity endorsements effect on consumers attitude.   Primary Data Collection Primary data is information gather first-hand to contribute to what could be explored further into the research and also to justify. It involves collecting data using basic methods such as interviews, questionnaires, observations and abstractions. But the key point here is that the data collected should be unique and should not resemble with already done researches. The primary data, which is generated by the above methods, may be qualitative in nature (usually in the form of words) or quantitative (usually in the form of numbers or counts of items assessed). In this research both questionnaires and interviews are utilise so that   consumer behaviour could be understood fully from   both prospective consumer as well from companies.in this research questionnaire will have both open and closed ended questions so that prà ©cised options and answers could be obtained and it will be more accurate in interpreting the data. For the interviews, semi-structured pattern with open-ended qu estions will be develop in order to understand   interviewees opinion and belief about a particular matter or situation and not restrict respondents answer to confined questions. Semi-structured questions are used in this research to encourage respondent to elaborate on points they feel appropriate and provide a blueprint for them to understand the progression of the interview (Ruane, 2005). Although qualitative and quantitative data collection can be time consuming, but it is reasoned that this form of research provides more accurate results. Participants for survey are the common people whom answered to a posting on Facebook, tweeter and collage email. Participants for the interview are the managers of the different companies which have international experiences and have some sort of knowledge and understanding of the celebrity endorsements. Researcher carefully examined each participants position and company background to ensure they correspond to requirements of this research. The final participants were chosen upon their qualification and availability. Interviews were conducted personally in their respected office due to their availability in the London U.K .The time assumed for interviews were 20 to 30 minute but Interviews were longer than predicted, as participants were remarkably eager to elaborate their answers with personal experiences; each interview lasted about 30minutes to 60 minutes. 3.5 Limitations An extra care is need in preparing the questions for the interview and questionnaire as if researcher conducts the structure too loosely then it may lead to undesirable information making the result and concision less effective. Therefore structure of interview and questionnaire should be in a way that appropriate information is collected. Even semi-structured interview and questionnaire are criticized for possibility of missing information if researcher follows the structure too closely. Availability of the time restricted the research by creating the boundaries such as limited respondents for surveys as well as restricted participation of interviewers. The research was concluded in a limited time frame.

Death of a Salesman :: essays research papers

In â€Å"Death of a salesman,â€Å" Willy Loman’s values are very much skewed. He is focused on ideals that are dedicated to success in a world which has no room for non-achievers. Willy‘s life was built of false dreams and hopes. His main values in life are money and being well liked. These beliefs are expressed throughout the entire story. He says â€Å"Be liked and you will never want.† Willy also complains that Biff ‘†¦has yet to make thirty-five dollars a week!’   Ã‚  Ã‚  Ã‚  Ã‚  The importance of being well-liked, physically attractive, and being a good athlete are the qualities which are often stressed by Willy Loman. He builds his whole life around this idea and teaches it to his children. He is convinced that Happy will become store manager, when Happy is just a loser. Willy constantly tells himself all of the great things that Biff has done, extremely inflating Biff’s image. Willy still refuses to face reality when Biff states that he never worked as a salesman for Oliver. Willy replies, â€Å"But you were practically.† By the time Biff is grown, it is almost too late to realize that good looks and athletic talent does not ensure respect and financial success. Biff knows this and says to his father, â€Å"We’ve been walking in a dream for fifteen years†¦Ã¢â‚¬ ¦.I never got anywhere because you blew me so full of hot air.† Biff realizes that he has been blinded by false values.   Ã‚  Ã‚  Ã‚  Ã‚  Willy’s dream is to become like Dave Singleman. He was so impressed that Singleman was so well-liked, that buyers and salesman from all over came to his funeral. Willy’s need to be admired is so important that he lies about his own reputation and success. To prove to himself that he is well-liked, Willy cheats on his wife.   Ã‚  Ã‚  Ã‚  Ã‚  Moral values are not taught to Loman’s boys. When Biff steals the foot ball, Willy says that the coach would be proud that Biff wanted to practice. Also, when Biff told his father that Bernard gave him answers to his test, Willy had no problem with it.

Activity and Impact Training Essay -- essays research papers

I.  Ã‚  Ã‚  Ã‚  Ã‚  ACTIVITY TRAINING TO IMPACT TRAINING A.  Ã‚  Ã‚  Ã‚  Ã‚  Training for Activity 1. The HRD dept. is held accountable for its activity, not for its results  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  There is no formal output of results so managers are left to decide weather it is beneficial or not. 2. The HRD staff is held accountable for design and delivery of training programs.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In training for activity, trainers are held accountable for the number of programs they deliver or design.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  80% of their time is activity so there’s little time left to do needs assessment or research.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Organizations that operate with the training for activity approach are looked at being non-productive or not working if not present in the classroom. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Skill Transfer from the classroom to the job is unknown or absent.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  With an evaluation the skills and knowledge regarding the job cannot be determined.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  HRD professionals using this method rarely consider strategies that would guarantee a high degree of skill transfer.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  On-the-job application is viewed as the responsibility for providing the participant and his or her boss. The HRD dept. is responsible for providing the participants with skills and knowledge. (where little to no transfer occurs) 4.  Ã‚  Ã‚  Ã‚  Ã‚  There is a lack of clear alignment with business needs.  · A lot of the courses are out of date.  · Without a clear business need managers are sometimes reluctant   Ã‚  Ã‚  Ã‚  Ã‚   and against training programs.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5.  Ã‚  Ã‚  Ã‚  Ã‚  There is a lack of identified management responsibility for results.  · No one person or group of people has accepted accountability for ensuring that the skills taught will be used on the job. BUSINESS NEEDS FOR AN ALTERNATIVE TRAINING APPORACH One of the criticisms most commonly leveled and HRD professionals today is that they lack business savvy and do not speak the language of business. Business language requires HRD professionals to consider the return to the organization for dollars spend on training. Billions of dollars are spent on training and dev... ...in or lose from this effort. 4.  Ã‚  Ã‚  Ã‚  Ã‚  While he client can involve others, someone in the client group must be in the chain of command of the learners. 5.  Ã‚  Ã‚  Ã‚  Ã‚  The client receives all reports regarding the project. METHODS FOR IDENTIFY THUE CLIENTS DIRECT METHODS: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ask client to have all involved in project present. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ask about key individuals. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Indicate concern at not including the necessary individuals in the meeting. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Listen carefully to names being mentioned. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Always ask questions for involvement. INDIRECT METHODS: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ask questions that will determine if your contact is reporting to someone else. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Encourage through a meeting that contact invite the client. 3.  Ã‚  Ã‚  Ã‚  Ã‚  If your contact needs permission from someone else ask that they invite that person. 4.  Ã‚  Ã‚  Ã‚  Ã‚  After each meeting write a memo summarizing all that took place as well as the outcomes. Send a copy to the client.

Divine Comedy - The Guardians of Dantes Inferno :: Divine Comedy Inferno Essays

The Guardians of Dante's Inferno      Ã‚   Dante's Inferno is one of the best written works of all time because it was written as an allegory inside an excellent story.   A key part of this allegory was how Dante used different guardians in the various circles of hell.   These guardians were used to symbolize the punishments of the sinners.      Ã‚   Minos is the guardian of Circle II, the circle of the Lustful.   He symbolizes an accusing personality because his job is to give punishments to the sinners.   The bodies of the sinners confess the sins automatically, and that shows the sinners know everything about themselves when it is too late to repent.   Minos is important because he is used to stress that none of the sinners can doubt which sins they have committed, and that the crime will receive a matching punishment.   The lustful were carried away by their passions in their previous lives, and therefore they are thrown about by a black wind.   Dante considers lust to be the highest sin because it is mutually committed to the pleasure of both parties.      Ã‚   Cerberus is the guardian of Circle III, the circle of the Gluttons. Cerberus is meant to portray the image of uncontrolled appetite.   In mythology, he was known to devour people who approached hell, and therefore is a glutton himself.   However, being a glutton, he must surrender himself to his appetite.   His appetite just overtakes him when Dante throws dirt in Cerberus' mouth, and the poets are allowed to enter the circle.   Cerberus is an example of how everything must submit to the glutton's appetite, including his soul. This is a dark sin because they now worship food instead of God, and this is reciprocated by the rain, which belies the jolly nature of gluttons and gives them dark temperaments. Gluttony is a sin which involves one person, and it is more of a selfish sin, but the gluttonous are alone because they always ate alone.      Ã‚   Pluto is the guardian of Circle IV, the circle of Misers and Spendthrift.   Pluto is meant to symbolize riches, as he is the god of wealth that springs from soil in ancient mythology. This is appropriate because he guards those who hoarded money and those who spent it foolishly.

Hinilawod Summary Essay

Hinilawod recounts the story of the exploits of three Sulodnon demigod brothers, Labaw Donggon, Humadapnon and Dumalapdap of ancient Panay. It would take about three days to perform the epic in its original form. Thus, making it as one of the longest epics in the world. Kaptan, the king of the Gods, decreed that the beautiful Alunsina (also called Laun Sina, The Unmarried One) marry upon reaching her maidenhood. Though all the unmarried gods from every corner of the universe tried to win her hand in marriage, she chose to marry a mortal, Datu Paubari, ruler of the Halawod. Angered by Alunsina’s decision, her suitors conspired to harm the newlywed couple. Maklium-sa-t’wan, the god of the plains, called a council meeting of the Gods. The council decided to destroy the couple’s home, Halawod, by flood. Fortunately for Alunsina and her husband, her sister Suklang Malayon (Goddess and Guardian of Happy Homes) discovered the evil plot and warned them of it. Before the flood, the new couple sought refuge on a higher ground and escaped the gods’ wrath undetected. They returned to the plains and settled near the mouth of the Halawod River after the flood has subsided and lived in secrecy. After several months, Alunsina became pregnant with triplets. The couple was ecstatic and Datu Paubari prepared the things needed for childbirth including the siklot. When the triplets were born, the couple called them Labaw Dongon, Humadapnon and Dumalapdap. Immediately after giving birth, Alunsina summoned the high priest Bungot-Banwa to perform the rites of the gods of the Mount Madya-as to ensure that the triplets will have good health. During the ritual, Bungot-Banwa burned some alanghiran fronds and a pinch of kamangyan in an altar that he made himself. He opened the windows of the north side of the room after the ceremony and in came a cold wind that transformed the infants into strong, handsome young men. When he reached adulthood, Labaw Donggon, the eldest of the triplets, decided to go on a quest to find himself a wife. He heard of the beauty of Angoy Ginbitinan of Handug and wanted her for a wife. He asked his mother to prepare the things he will need for the journey—a magic cape, hat and belt, and kampilan (sword). The journey to Handug took several days. Labaw Donggon had to pass by plains, valleys and mountains to get there. When he finally arrived, he asked for an audience with Angoy Ginbitinan’s father and asked for her hand in marriage. The father agreed in one condition: Labaw Donggon  must kill the monster Manalintad as part of his dowry. Labaw Donggon agreed and went away to confront the monster. With the help of his magic belt, he was able to kill the Manalintad. He cut off the tail of the monster and brought it back to Handug as a proof of his victory. Angoy Gibintinan’s father was satisfied with the proof and allowed Labaw Donggon to marry his daughter. After the wedding, Labaw Donggon and his new bride started their journey back to his home. Along the way, they m et a group of young men who were on their way to Tarambang Burok to win the hand of Abyang Durunuun, sister of Sumpoy, the lord of the underworld. According to these young men, Abyang Durunuun has beauty that equals no other. Labaw Donggon and Angoy Gibintinan continued on their journey. Upon reaching home, Labaw Donggon asked his mother to take care of his new wife and told her that he will be going on another quest. This time he will be going to Tarambang Burok and vie for the hand of the beautiful Abyang Durunuun. On his way to Tarambang Burok, Labaw Donggon had an encounter with the giant Sikay Padalogdog. This giant had a hundred arms and he won’t let the young demi god pass without a fight. And fight they did. In the end, the hundred-armed giant admitted defeat and allowed the Labaw Donggon to pass the ridge. Labaw Donggon won the hand of the legendary Abyang Durunuun and also took her home to his mother. Thereafter, the demi god went on third quest to Gadlum. This time the object of his desire is Malitong Yawa Sinagmaling Diwata, the young bride of the lord of darkness, Saragnayan. Aboard his biday nga inagta (black boat), Labaw Donggon sailed across many seas on his way Gadlum. He also traveled across the region of the clouds and the land of stones before he found himself at the shores of Tulogmatian, the seaside fortress of Saragnayan. Upon setting foot on the shore, Saragnayan asked who he was and his business. When Labaw Donggon expressed his desire to have Saragnayan’s young wife, the lord of darkness just laughed and told him it’s impossible. The young dem i god then challenged the Saragnayan to a duel for the hand of the beautiful Malitong Yawa Sinagmaling Diwata. The duel lasted for years. Labaw Donggon held Saragnayan’s head underwater for seven years but the lord of the darkness still lived. With the help of his pamlang (amulet), Saragnayan defeated Labaw Donggon and imprisoned him beneath his house. Meanwhile, Labaw Donggon’s two wives gave birth to a son each. Angoy Ginbitinan called her child Aso Mangga while Abyang Durunuun called her son  Abyang Baranugon. Both sons went in search of their father a few days after they were born. They arrived in Tulogmatian and asked Saragnayan to free their father. Saragnayan told Abyang Baranugon to go home to his mother when he noticed that the young lad still has an umbilical cord. The young lad took offense and challenged the lord of the darkness to a duel. Saragnayan accepted the challenge and fought with Abyang Baranugon. The lord of darkness was no match for the strength of Abyang Baranugon and was defeated in the process. Abyang Baranugon earned the freedom of his father and took him home. Meanwhile, the defeat of Labaw Donggon in the hands of Saragnayan and his subsequent imprisonment angered his brothers Humadapnon and Dumalapdap. Humadapnon swore to the gods of Madya-as and vowed that he would seek revenge on all of Saragnayan’s kinsmen and followers. He then embarked on a journey to Saragnayan’s. He took with him a man known for his exceptional swordsmanship, Buyong Matanayon of Mount Matiula. Together they traveled the same path that Labaw Donggon took. The duo ended up at a place called Tarambang Buriraw. Here lives a seductive sorceress called Piganun. The sorceress changed herself into a very beautiful maiden and captured the heart of Humadapnon. No matter what Buyong Matanayon did, Humadapnon would not leave Tarambang Buriraw. After seven months of staying in Tarambang Buriraw, Buyong Matanayon remembered that they brought some ginger with them. He thought of a plan to break Piganun’s spell over his friend. One evening, at dinner, Buyong Matanayon threw seven slices of ginger into the fire. Upon smelling the burning ginger, Piganun ran away from the room. Buyong Matanayon struck Humadapnon in the head, which rendered the latter unconscious. He then dragged his body away from the place and managed to escape. The duo continued with their trek and exacted revenge on all of Saragnayan’s family and friend. They eventually found themselves in a place called Piniling Tubig. There was a big gathering when they arrived in the village because the ruler of the land, Datu Umbaw Pinaumbaw, was giving away the hand of his daughter in marriage to anyone who can remove the huge boulder that rolled off the mountain to the center of the village. No one has succeeded. Humadapnon rose to the challenge and took off his magic cape. He then used it to lift the huge boulder off the center of the village and hurled it back to the mountain. Datu Umbaw Pinaumbaw honored his word and gave his daughter’s hand in marriage to Humadapnon. The two were married and  a big feast was held. During the wedding feast, a guest minstrel sang and paid tribute to the beauty of Burigadang Pada Sinaklang Bulawan, the goddess of greed. Enchanted with the story, Humadapnon started on a quest to seek the goddess’ hand in marriage. He met Buyong Makabagting, son of the Datu Balahidyong of Paling Bukid, who was also hoping to win the hand of Burigadang Pada Sinaklang Bulawan. The two fought in a duel and Humadapnon emerged victorious. The defeated Buyong Makabagting helped Humadapnon in his quest. Humadapnon eventually married the goddess of greed and brought her home to his mother. Shortly after Humadapnon left their home to seek revenge on Saragnayan’s family and followers, Dumalapdap embarked on a quest of his own. He decided go to Burutlakan-ka-adlaw and marry the maiden Lubay-Lubyok Hanginun si Mahuyokhuyokon. With him was Dumasig, the most powerful wrestler in Madya-as. After several months of traveling, the two warriors came face to face with a two headed monster called Balanakon. The monster guarded the ridge that led to the place where the maiden lived. They managed to kill the monster but were confronted with another kind of monster when they reached the gate of the palace where the maiden lived. Called Uyutang, the monster was similar to a bat with sharp, poisonous claws. Dumalapdap fought with the Uyutang for seven months. He was able to defeat the monster when he grabbed its ankle and broke it. Then he took his iwang daniwan (magic dagger) and struck Uyutang under the armpit. The monster howled in pain, causing an earthquake that broke the ridge they were fighting in into two. Half of the ridge became an island that is known today as Negros, while the other half became Panay. With the monster Uyutang dead, Lubay-Lubyok Hanginun si Mahuyokhuyokan was free to marry Dumalapdap. He brought her home and was reunited with his family. Datu Paubari celebrated the return of his three sons with a very big feast. His sons left for different parts of the world after the feast. Labaw Donggon ventured north, Humadapnon went south, and Dumalapdap embarked to the west. Datu Parubari was left to rule in the east. Humdapnon was visited by his spirit friends Taghoy and Duwindi in his dream and told him of lovely maiden who lived in a village by the mouth of the Halawod River. The demigod left his dominion to look for the maiden named Nagmalitong Yawa. He brought with him a boatful of crew. Humadapnon and his men safely traversed through a sea the color of human blood with the help of his spirit friends. They landed on an island that was inhabited by beautiful  women and headed by the sorceress Ginmayunan. For seven years, Humadapnon and his crew were imprisoned in the island until Nagmalitong Yawa helped them escape by disguising as a boy. Humadapnon and Nagmalitong Yawa were married soon after in Halawod. During the wedding feast, Humadapnon’s brother, Dumalapdap fell in love with Huyung Adlaw and asked his brother to help him talk to the parents of the maiden. Humadapnon left his new wife and accompanied his brother to the Upperworld where Huyung Adlaw lived. It took the brothers sev en years to come back from their journey to the Upperworld. They arrived just in time for the ceremony that will have Nagmalitong Yawa married to Buyung Sumagulung, an island fortress ruler, in a ceremony. The brothers were enraged and killed all the guests and the groom. Humadapnon also stabbed his wife because the treachery only to feel remorse later on. He asked his spirit friends and found out that his wife only agreed to marry Buyung Sumagulung because her mother, Matan-ayon, convinced her that Humadapnon is not coming back. Upon learning of this, Humadapnon asked his sister, Labing Anyag, to use her powers to bring Nagmalitong Yawa back to life. Seeing how remorseful he is, Labing Anyag agreed. However, Nagmalitong Yawa was so ashamed of agreeing to marry Buyung Sumagulung that she ran away to the underworld and sought the protection of her uncle Panlinugun, who is lord of the earthquake. Humadapnon had to kill an eight-headed snake in his pursuit of Nagmalitong Yawa. Then he had to duel with a young man who spirited his wife away. The duel ended when Alunsina intervened and revealed that the young man is also her son, Amarotha. This son died during childbirth and was brought bac k from the dead to keep Alunsina company. Alunsina decided that both Humadapnon and Amarotha deserved a piece of Nagmalitong Yawa so she cut the girl in half and gave a piece each to her sons. Each half turned into a whole live person. Humadapnon brought his wife back to Panay.

Comparing ‘The Crucible’ with ‘Macbeth’ Essay

My practical work in November 2002 was for option 2. it was a piece of scripted performance and was based on the theme of witches and the supernatural.  My contribution to the performance was a character called Marry Warren. I had to help a character called John Proctor; this is because Marry Warren is trying to get out of the group of girls. Marry Warren then betrays John Procter and joins the group of girls again, because of Abigail was making a fool out of Marry Warren. To help me in my work, I looked for information in the video. I also read a play called ‘Macbeth’, written by William Shakespeare.  Ã¢â‚¬ËœMacbeth’ was set in Scotland in the 17th centaury. The system of government at the time was that of a monarchy in which the king makes the laws and punishes people. The people would fight for the king. The culture at that time was one is which people believed in witches and the supernatural. Witches were seen as prophets, they were powerful symbols for soldiers. However, ‘The Crucible’ was set in Salem, Massachusetts, USA in the 17th centaury. The system of government at the time was that of theocracy in which people believed in the bible and followed it. Judges were called into decide punishments. Anyone accused of heretical beliefs could be punished. At that time people believed the devil could pass anyone and cause him or her to say or do anything. The genre for ‘Macbeth’ is gothic tragedy. The theme for the play is supernatural, deceiving appearances and prophecy. The supernatural was that the witches are more what we expect, conventional during those times. Sources of information did not shock Macbeth as we expected. The deceiving appearances of witches were the first main incident. The witches were trying to manipulate Macbeth. The prophecy of the play suggests people looking for signs to guide them. On the other hand, the genre for ‘The Crucible’ is a historical fiction melodrama. The theme for ‘The Crucible’ is deception, supernatural and hysteria. The deception in ‘The Crucible’ is that there were no actual witches which added to the hysteria. Supernatural in ‘The Crucible’ was that witches were seen as people working with the devil also the town people are afraid of what witches symbolised. The hysteria in ‘The Crucible’ was once accusations began people feared devil had arrived. This meant their right were ignored in order to find the cause of problem. The performance style for ‘Macbeth’ is partly classical. Macbeth is a war hero yet suddenly loves having powers. Facial expressions and body movement were very important. Elizabethian theatre did not have any dramatic lighting or sound effects. Therefore much of the acting and events are exaggerated.  However, ‘The Crucible’ performance style is classical. As the genre is mellow drama, the acting has to be exaggerated to capture the hysteria. In ‘The Crucible’ Abigail dramatically changes her acting style to meet her needs. Abigail often makes clear how she feels or over exaggerated her movement to make her aim clear.